Print Products: Readership

Global readership

Total Circulation:
50,000
qualified subscribers

The largest circulation of any publication in the industry.

Microwave Journal readers cover the globe. North American circulation, including Canada and Mexico, is 39,700.
Circulation throughout the rest of the world is 10,300 in more than 57 countries.




















Microwave Journal readers are the key decision-makers in their organizations and have significant buying power. Ninety-four percent are degreed professionals in engineering, engineering management, production engineering, education and corporate management. These are the people you need to reach to sell your products.

Microwave Journal readers are professionals.

The editorial content of Microwave Journal is designed for engineers working in the RF to Lightwave spectrum. More than 50% of subscribers are design engineers and engineering managers, and the remaining subscribers are involved in areas including engineering services, research, manufacturing and production. MWJ readers are working professionals shaping the current and future trends of the RF/Microwave industry

Influence

The average Microwave Journal reader influences $315,991 worth of purchases per year. Eighteen percent influence more than $500,000 worth of purchases per year.

MWJ readers span the frequency spectrum

Frequency Range:

RF (below 1 GHz)    50%
1 GHz – 8 GHz          60%
9 GHz – 18 GHz     43%
19 GHz – 26.5 GHz  29%
26.6 GHz – 40 GHz   24%
Above 40 GHz            18%

Note: Percentages add up to more than 100% due to the fact that most engineers work in several ranges

Reader Loyalty

83% of microwave engineers surveyed read Microwave Journal compared to 56% for Microwaves & RF, 54% for RF Design, 18% for High Frequency Electronics, and 25% for Microwave Product Digest.*

66% said Microwave Journal has the “most useful” advertising.

*Survey Conditions: At the annual IEEE MTT-S Symposium, attendees were asked by interviewers hired by Microwave Journal to participate in the study by completing a short questionnaire. Neither the interviewers nor the questionnaires identified Microwave Journal as the sponsor of the study. Over the course of three days, 263 questionnaires were completed.