Print Products: Market Reach

Your ads in Microwave Journal reach a loyal customer base every month*

Microwave Journal reaches 50,000 industry professionals with significant buying power in North America and 57 other countries around the world, with the largest circulation of any publication in the industry.

How often do you read Microwave Journal?

68%     Read Every Issue
15%     Read 3 out of 4 Issues
11%     Read 2 out of 4 Issues
6%       Read 1 out of 4 Issues

How long have you read Microwave Journal?

52%     Have Read It 5 or More Years
15%     Have Read It 3 to 5 Years
23%     Have Read It 1 to 3 Years

Your ads in Microwave Journal continue to work*

How much time do you usually spend reading an issue?

46%     Spend 1 to 2 Hours
25%     Spend Less Than 1 Hour
19%     Spend 2 to 3 Hours
10%     Spend 3 to 4 Hours

When you have finished reading an issue what do you usually do with it?

54%     Keep it for Future Reference
23%     Clip Articles or Items of Interest
19%     Pass it Along to Someone Else
4%       Discard after Reading

*Source: An emailed survey sent to 20,771 Microwave Journal readers with a 7 percent rate of response.
Design engineers and engineering managers were the categories of survey recipients.

Microwave Journal readers are directly involved in their firms' specifications or purchasing plans for a variety of microwave products*

Based on results of subscription data as of July 2006

Percentage of Readers who are directly involved in their firms’ specifications or purchasing plans by product type:

Note: Percentages add up to more than 100% due to the fact that most engineers work in several ranges